Innovation and Transformation by Design
Lead a New Paradigm.
Leave a Lasting Legacy.
Forces of superior solutions accelerate prosperity for all while disrupting, dissolving, and dematerializing what has come before.
As the activation portal
for those creating what's new and next, we provide insight-led creative strategy and communications planning through a 5-dimensional design thinking process to scale the adoption of transformative technologies that advance the human paradigm and heal the planet.
We Create Markets
for Innovations
that introduce solutions to the human experience.
Landing a successful moonshot requires a powerful vision, thoughtful story, and action plan for developing audiences, selling to customers, and delighting users.
Imperatives:
51% of people think we should be creating radically new systems. And, 41% believe all businesses, including large internationals ought to be driving positive change.
Radical Me. Wolff Olins and CitizenMe, 2017
64% of people cite shared values as the main reason they have a relationship with a brand.
Three Myths about What Customers Want.
Harvard Business Review, 2012
89% of Americans would switch brands to one that is associated with a good cause, given similar price and quality.
CSR Study. Cone Communications, 2017
86% of Millennials say, “Fans have at least some ownership of the things they’re fans of.”
The Culture of Proximity. Velocity at Viacom, 2017
48% of consumers said that the most critical time to gain their loyalty is when they make their first purchase or begin a service.
Brand Loyalty Study. ClickFox, 2012
Design-driven organizations are 69% more likely to exceed their business goals by a significant margin.
Digital Trends. Adobe, 2018
We Make Marketing Innovations
that light up the medium of people.
In today's imaginative technological world, people pay attention to information that's useful, meaningful, and impactful in their lives.
Imperatives:
67% of people say, “technology is creating new distractions everyday.”
Winning Big in the New Economy of Attention. Scratch at Viacom, 2015
Brand Trust, a key driver of consideration for both initial and continued user engagement, is at an all time low of 18%.
The Decline of Trust. BAV, 2017
86% of customers are willing to pay more for an improved experience.
Digital Trends. Microsoft, 2015
75% of people expect brands to make more of a contribution to our wellbeing and quality of life, yet only 40% believe brands are doing so.
Meaningful Brands. Havas, 2017
Customer Experience will overtake price and product as the #1 key brand differentiator by the year 2020.
Customers 2020: A Progress Report. Walker, 2013
Leading marketers are 36% more likely than their peers to agree that their organizations dedicate time and budget to strategic experimentation.
Marketing and Measurement Survey.
Econsultancy and Google, 2017
Our Approach
We believe in an abundant world that we can help advance through appreciation, investigation, and imagination.
This informs the 5D approach we take with all our endeavors.
Sourcing the Future
Define
guiding ambition and desired outcomes
Discover
illuminating what is
Dream
envisioning and articulating what might be
Design
grounding what could be
Destiny
aligning and stepping into what shall be
We help you set the agenda, hear yourself think, and architect actionable strategy underpinned by the narratives of what people want, what the world needs, and what technology can empower. The fresh understanding we uncover informs the creation of breakthrough content and behaviors.
Environmental
Context
Education
Gender
Ethics
Social
Role
Sender
(encoding)
Receiver
(decoding)
Receiver
(decoding)
Receiver
(decoding)
NOISE
NOISE
Cultural
Context
Every individual's experience of reality is controlled and influenced by conscious and unconscious narratives, that is streams of communications in a story forming sequence.
We are experts at distinguishing, working with, through, and around the stories people form to cause the desired expression and outcome of any initiative.
Who We Are
Pursue Blue is a boutique strategy and communications studio using Innovation & Transformation by Design to usher in new positive paradigms.
We serve the leaders, makers, and marketers of transformative policies, products, platforms, tools, and technologies that heal our planet, help people thrive, and create a world of joy.
Our experience is diverse and includes working with products and services in the following categories: premium lifestyle, media, entertainment, technology, Internet, retail, packaged goods, health, wellness, and social welfare.
Our expertise is focused on engaging Millennial (Gen Y) and Centennial generations (Gen Z).
We’ve been around the globe leading executives in the entertainment, media, technology, branding, and promotions spaces through reimagination, transformation, and expansion projects for periods of 6-18 months.
Many of our projects have focused on new media applications including IPTV, VR, AR, live-streaming, holograms, avatars, 3D cameras, major and niche social networks, machine learning, bots, digital goods, blockchain, AI, IOT, cloud computing, and advanced Google technologies.
Thom Pulliam
Director
Thom is a global creative strategy leader. His work is at the forefront of where consumer behavior, new media, and imagination converge. As a trusted partner, Thom has been sought after to bring his market building and design thinking perspective to a variety of new product and platform launches, communications campaigns, business redesigns, and rebrands. Thom has helped some of the world's top visionaries and companies apply insight-driven creativity to crystallize positive developmental change.
As a career Strategist, Thom got an early start in the discipline. At 21, he worked at giants McCann New York, The Martin Agency, and The Richards Group—where he trained as a classical Account Planner, bringing the voice of the consumer to his branding and advertising work. Later, he served as a Strategist at innovation management consultancy Co: collective in New York City, and then as a Strategy Director at Phenomenon in Los Angeles. At 28, Thom exited from a successful tech startup he built two years earlier, which reinvented talent sourcing for the communications industry. Prior to launching Pursue Blue in 2018, Thom worked as an independent Strategist for four years on behalf of various agencies, media, and tech companies in New York City, San Francisco, Los Angeles, Montreal, and Stockholm. By age 30, Thom's vision had impacted over 100 clients across 30 diverse industries.
Our Offerings
Direction
Research & Insight Development
Purpose & Positioning
Brand Blueprinting
Business Modeling
Cultural Strategy
Social & Content Strategy
Product & Brand Launch Strategy
Effectiveness Testing & Tracking
Narrative
Story & Behavior Design
World Building & Image Creation
Verbal & Sonic Branding
Comms & Campaign Planning
Concept Development
Experience
Connections & Channel Planning
Service Innovation Design
Customer Experience Design
Community Dev & Management
Let Us Focus on You
Inform us about your bespoke project needs.
+1 (805) 836-0228
East Coast HQ
Miami Beach, Florida
West Coast HQ
Santa Monica, California
Apply to Work with Us
Each year, we dedicate 20% of our resources to work on conscious business and social impact movements. To date, we have contributed pro bono hours to Jummee Method, Mind Fitness Lab, Vortex Immersion Media, and CPR Save.