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Connecting with American Consumer Market Space: Gen Z (6-23 years old)

The melting pot of the USA is reaching its apex after years of cross-cultural and multicultural diffusion and integration. This has culminated in the creation of a new era of #AmericanConsumer that is rooted in a fundamentally different and expanded mindset, heart set, and behavior set. Leading the way of this new values renegade is the up-and-coming cohort known as #GenZ who take up 25% of the U.S. population, making them larger than the Baby Boomers or Millennials. By 2020,